Device name(s): Arterial Directional Signs

arterial directional sign

Approximate Cost:

Definition: Arterial directional signs  are used to guide and advise motorists of major destinations and how to reach these locations using arterial streets, reducing traffic on local residential streets. This type of device is most effective in areas where there are alternative arterial routes. This measure serves as a directional/guide sign, not as a regulatory sign and has no enforcement status.

Fast Facts:

  • Can be used on Local Street- no
  • Can be used on Collector- yes
  • Can be used on Arterial- yes
  • Reduces Speed- no
  • Reduces Volume- possible
  • Noise Impact- no
  • Restricts Access- no
  • Bicyclist Impact- no
  • Transit Impact- no
  • Parking Impact- no
  • Emergency Response Impact- no


  • may reduce excessive traffic by encouraging use of arterial roadway


  • not as effective as regulatory measure
  • may add to sign clutter